Goodwood Festival of Speed. An epic event on the automotive calendar, and the perfect place to reveal the latest addition to our lineup: The INEOS Grenadier Quartermaster.

Moments after the Quartermaster’s unveiling, attention was all over it. Global media and festival attendees swarmed around our new pick-up, pausing the conference with Lynn Calder as everyone moved in for photos and an up-close look.

Next up, renowned stunt biker, Dougie Lampkin, put on a thrilling show, jumping in, out, and over the Quartermaster. Following behind, a convoy of 74 fellow bikers wearing Belstaff jackets roared up the famous hillclimb, a dual tribute to two 75-year anniversaries: Goodwood Motorsports, and the iconic Belstaff Trialmaster jacket that lends its name and philosophy to one of Grenadier’s trims.

The Quartermaster was in the limelight all weekend, attracting the media, festival goers, and even Lord March, Duke of Richmond, the event’s owner.

And the media’s response to the Grenadier Quartermaster was overwhelmingly positive, with the likes of Top Gear, Carscoops, Auto Express, and CAR Magazine highlighting its off-road capabilities, dependability, and appeal.

But the Quartermaster wasn’t our only star. The Fuel Cell engineering team introduced the Grenadier Hydrogen Demonstrator, offering a glimpse into the future of long-distance and 4×4 powertrains. Twice daily hillclimbs showcased the vehicle’s driving dynamics.